Privacy Policy

Privacy Policy

I am committed to protecting your privacy, and have recently updated my policies and procedures, in line with new European General Data Protection Regulation (GDPR).

How I Collect Your Information

I collect information from individuals when they participate in research studies, such as focus groups and interviews. I also contract with 3rd party marketing companies to identify and screen potential participants. I use social media listening software to identify content that has been published and made freely available by people using social media channels, such as Twitter and YouTube. When you visit my website, my web server automatically logs your domain and notes what pages you view. For those that signup through my newsletter signup form, the only personal identifying information I collect from you is what you provide on a voluntary basis, by opting in.

What I Do With it

I use your information in research projects to explore the experiences of different aspects of life, such as managing your health, travelling, shopping and leisure activities. All my research findings are fully anonymised before being passed to our clients. For those taking part in my healthcare projects, you will be required to sign a consent form, which details specific safety reporting I am required to do, as part of industry codes of conduct.

I do not sell your personal information to anyone. Ever. No exceptions.

Your information is stored on encrypted online servers, and is deleted within 12 months of the completion of the research study it relates to.

My website uses cookies to distinguish you from other users of our website. This helps me to provide you with a good experience when you browse my website and also allows me to improve the site. I use cookies to monitor the behaviour of visitors to the website, including details of which webpages you view, how long you spend on my website and whether you download any of my website content. If you choose to sign up to my newsletter, you may permanently opt-out of any email communication via the link in each newsletter, or by emailing me here at

Whom I Share Your Data With

  • I share your data with selected business partners, which may include:
  • Cloud Providers such as Dropbox that help me store your data securely
  • Analytics companies that help me analyse trends in data